This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Logos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get. A subtle tweak to a logotype is starting to feel like too much design. The appeal of a simple logo is that it feels more honest. Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed.
Hrsg. : HOAKI BOOKS Schwefel.L.; 1. Edition (1. Januar 2023)
Sprache : englische Sprache
Taschenbuch : 260 Seiten
ISBN-10 : 8419220000
ISBN-13 : 978-8419220004
Abmessungen : 14.61 x 2.54 x 20.32 cm
